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sukanto Kuri
Jun 28, 2022
In Travel Forum
Branded content is an effective response to an increasingly saturated market Photo Retouching. Nowadays, users are inundated with advertisements and information at all hours, to the point that many of them resort to solutions such as ad blockers to get rid of the avalanche. Faced with this situation, brands need to find new ways to connect with their audience, impress them with their creativity and transmit the values ​​that represent them. And branded content is a great solution to all these needs. For this reason, in this guide we are going to see what exactly branded content is, what Photo Retouching advantages it has for brands and some of the best examples in the history of advertising. Let's go there! What is branded content? Branded content is a marketing Photo Retouching technique that consists of creating content linked to a brand that allows that brand to connect with the consumer. To further refine this definition, we are going to see what the main characteristics of branded content are: It is focused on the values ​​of the brand, not on its products or its services . Although it can adopt the format of a classic video spot, its essence has nothing to do with it, since it is based Photo Retouching more on the intangible qualities of the brand than on the specific characteristics of its offer. It seeks to generate conversation and notoriety around the brand . More than looking for direct sales or conversion, these contents try to impact the audience and make them talk about the brand. Therefore, the key metrics to measure the success of an action of this type tend to focus on notoriety and the number of mentions. Generates added value for the user . Normally we conceive Photo Retouching advertising as a price to pay to consume the content that really interests us, but branding seeks to turn this reality around and create content that users really want to consume. Generally, this added value comes in the form of entertainment.
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sukanto Kuri

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